Do you avoid this behavior?

January 16th, 2026· 459 views· 0:07
E
Entrepreneur

The fastest way to lose a deal isn’t price or product. It’s making someone feel disrespected. ​ In a survey of 2,000+ senior leaders, more than 75% said they’ll walk away from a seller over small behaviors. Brushing off assistants. Sloppy etiquette. Lateness. Ignoring emails. Treating them as “too small to matter.” ​ The takeaway is blunt: respect isn’t a soft extra. It’s an operational asset — something you have to demonstrate in every email, meeting and interaction if you want prospects to trust you enough to buy. Read more on entrepreneur.com.