He Posted a Sushi Burger. Got 50 Million Views on Instagram. And Built an Empire.

Paul Ryu, founder of JPMforce and the mind behind hundreds of viral food videos, is the go-to content strategist for Las Vegas restaurants. From sushi burgers to steakhouse reels, his work has transformed how hospitality brands show up online. Watch now to learn how one off-menu item sparked 50 million views, why he only hires active creators, and what it takes to scale influence without selling out. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Chapters: [04:20] - Moving to America Alone at 13 [15:10] - The Sushi Burger That Went Viral [30:05] - Working with Top Vegas Clients [38:15] - Scaling Without Selling Out [47:10] - Why Most Restaurant Content Misses the Mark SPONSORS: RESTAURANT INFLUENCERS IS PRESENTED BY TOAST — Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. • Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Episode Links: Paul Ryu Instagram: https://www.instagram.com/ryusauce/?hl=en Paul Ryu TikTok: https://www.tiktok.com/@ryusauce?lang=en Paul Ryu LinkedIn: https://www.linkedin.com/in/paul-ryu-85512214/ Paul Ryu YouTube: https://www.youtube.com/@ryusauce JMPForce: https://www.jmpforce.com/ JMPForce Instagram: https://www.instagram.com/jmpforce/?hl=en JPMForce YouTube: https://www.youtube.com/c/jmpforce JPMForce LinkedIn: https://www.linkedin.com/company/jmpforce/ Hofbräuhaus Las Vegas: https://www.hofbrauhauslasvegas.com/ Key Takeaways: Paul Ryu Turned One Post into a Business: By creating and promoting a viral sushi burger, Ryu proved that content could drive real sales. That one campaign led to national media coverage and launched his agency. Start Posting Before You Overthink It: Ryu values clean content but believes too many brands get stuck waiting for perfection. His approach is simple: create, post, learn, and keep moving. Storytelling Builds Trust and Clients: From steakhouse reels to wedding chapel videos, Ryu helps brands uncover and share what makes them special. That authenticity keeps clients coming to him. *** ABOUT PAUL RYU — Paul Ryu is the Co-founder & Managing Partner at JMPforce. A leader in digital hospitality marketing, Ryu oversees a content agency that specializes in high-impact storytelling and creator-driven strategy. Known for turning viral moments into measurable business results, his work has helped restaurants grow their audiences, boost engagement, and drive real foot traffic. With a background in sales and years of hands-on content creation, he brings a unique blend of strategy and execution to every project. ABOUT RESTAURANT INFLUENCERS — Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online. Published by Entrepreneur Media - https://entreprenuer.com Produced by Cali BBQ Media - https://betheshow.media