How Rustler Hat Co. Built a Brand Everyone's Buying | Small Business Goes Big

🤠 From Zero to Sold Out: The Rustler Hat Co. Story Alex Samuels built Nashville's hottest cowboy hat shop with just passion and determination. Within months, Rustler Hat Co. had a dream problem - they literally couldn't keep hats in stock! What You'll Learn: - How Alex created a "bad girl-ish" brand that customers can't resist - The secret to building a vibe that sells itself - Why her team is the real "secret sauce" behind their success - How the right tools helped them scale from startup to sold-out success Key Moments: 0:00 - Introduction to Alex Samuels 0:57 - The sold-out success problem 1:20 - Team as the "secret sauce" 2:05 - How Square helped scale the business 2:52 - Main mission and customer experience From booking custom fittings to running pop-ups and managing team performance, Square keeps every part of Rustler moving in sync—so Alex can focus on what she does best: crafting unforgettable customer experiences. Learn how Square can help your business grow, visit https://entm.ag/Square #NashvilleBusiness #CowboyHats #SmallBiz #SquarePartner #BadGirlVibes