How to stop being “Too Nice” in Your Business

In this episode of Entrepreneur Therapy, hosts Dr. Drew Pinsky and Kim Perell sit down with Amy Beckley, creator of the at-home fertility test Proov. Beckley talks about her difficulty creating emotional boundaries as the founder of a small company with a deeply personal mission. She also struggles with customer retention. The typical customer only sticks around for two months because the very nature of her product means customers no longer need it. Watch to learn more about Amy's challenges and the advice Dr. Drew and Perrell give to keep business from getting too personal. Entrepreneur Therapy is presented by Amazon Business. Smart business buying starts with @amazonbusiness. Learn more here: https://entm.ag/amazonbusiness Follow us on social media: https://www.facebook.com/Entrepreneur/ https://www.instagram.com/entrepreneur https://www.tiktok.com/@entrepreneur https://x.com/entrepreneur