How a Lipstick Saved Her Business and Home
Entrepreneur
•July 22nd, 2025
DESCRIPTION
On the most recent episode of Entrepreneur Therapy, hosts Dr. Drew Pinsky and Kim Perell help a small business owner cope with the stress of a fire that almost destroyed her company. Joy Hoover is the founder of Esōes Cosmetics, a safety-focused beauty brand that supports women facing gender-based violence.
Hoover explained that the fire didn't just destroy all her products; it tested the very technology she built the company around. She tried to stay strong for her team, but it took a toll on her emotionally. Watch to learn how businesses can recover after major setbacks.
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