Are You Asking the Wrong Question? Here's What Really Drives People
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We often find ourselves focused on the wrong questions. In this video, Jon Becker shifts the discussion by suggesting that to truly grasp what drives people, we must look beyond their superficial preferences. The clip also includes valuable insights from Paul Zak about the neuroscience behind genuine engagement. Follow us on social media: https://www.facebook.com/Entrepreneur/ https://www.instagram.com/entrepreneur https://www.tiktok.com/@entrepreneur https://x.com/entrepreneur