Would You Wear Earbuds That Connect to Your Brain?

Imagine earbuds that do more than just play music, they connect to your brain. Today on Entrepreneur Elevator Pitch: On the Street, we meet Kevin Nguyen from Niura, a neurotech company that transforms regular earbuds into tools that monitor focus and stress in real time. @RogersHealy sees powerful potential here, but reminds us: when you're stepping into the wearables space, you're stepping into Apple's arena. His suggestion? A licensing model might be the smartest path forward. Would you wear earbuds that help you work smarter? Smart business buying starts with @amazonbusiness. Learn more here: https://entm.ag/amazonbusiness Follow us on social media: https://www.facebook.com/Entrepreneur/ https://www.instagram.com/entrepreneur https://www.tiktok.com/@entrepreneur https://x.com/entrepreneur