How Philips Reshaped Its Image From Lightbulbs To Healthcare
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Philips used to be known for making lightbulbs and TVs, then they pivoted into the healthcare space and needed to reshape their image. Problem is, who wants to see TV ads featuring those products? So Philips focused on philosophy, not product. It build an advertising campaign about what its technology does (improves lives), not what it is. Follow us on social media: https://www.facebook.com/Entrepreneur/ https://www.instagram.com/entrepreneur https://twitter.com/entrepreneur https://www.instagram.com/entrepreneur/ Snapchat: entrepreneur