Why do you buy so much at Ikea?
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Entrepreneur's quick take on how Ikea has mastered the Gruer effect to encourage all of us to make emotional purchases and buy more than we intend on every visit #marketing #shopping #entrepreneur #business #shorts #furniture #ikea Follow us on social media: https://www.facebook.com/Entrepreneur/ https://www.instagram.com/entrepreneur https://twitter.com/entrepreneur https://www.instagram.com/entrepreneur/ Snapchat: entmagazine