Hindsight is 20/20: This CEO Says Second-Guessing Your Business Is Natural When Changing Focus
Entrepreneur
•February 13th, 2019
DESCRIPTION
Noticing trends from customers over time, this CEO pivoted his business from an enterprise software company to an online marketplace for craft brands to better serve his clients.
Ben Zifkin is the founder and CEO of Hubba, a B2B marketplace for emerging brands.
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