How to Use Authentic Vulnerability to Grow a Tribe and a Brand with Natalie Hodson

When Natalie began her entrepreneurial journey as a health and fitness influencer for moms, she chose to share with her audience what it was like starting a business using raw honesty. Eventually, Natalie felt the pressure to gain popularity through “positioning herself as an expert” and only showing the perfect pictures. But something interesting happened. She took inventory on her business and realized that “the only things that went viral surrounded this concept of vulnerability. My audience loved me because I was real, relatable, and honest.”