Start Up Stories: Everyday California

Chris and Michael were friends in college, graduating into the greatest recession since the 1920's. They scored jobs doing ocean kayak tours near San Diego, and after a couple of years, they borrowed $50k from family and bought the kayaking license for what became "Everyday California." They put every penny back into the business and have since started a retail clothing line, a juice bar and even their own beer. A few smart decisions turned their minimum wage jobs into a multi-million dollar brand.